The importance of a website

«Websites are no longer useful.»

«I’d rather have a good Instagram account.»

«I’m not going to spend on that, I have other priorities.»

We’ve heard it all. But we know that it doesn’t matter how many technological innovations there are, or how many different ways to give visibility to your brand exist.

Building a website goes far beyond a nice aesthetic or achieving better visibility for your brand. It is a very necessary internal exercise for any work team, where you stop to (re)define your DNA, organize your value proposition and make important decisions about how you want your target audience to identify your company.

And that applies to all types of companies:

Start-up

If the first thing you do is think about «How would I put all the information about my business on a website», you will take 10 steps forward. You will have a clear vision of what your DNA is, what you are going to offer, how and to whom, and you will have much more certainty about what your brand represents. Then you will have to be willing to invest in developing it. Do you think saving that money is beneficial? Are there other priorities?

Well, from our experience we can tell you that the sooner you make that investment, the better. That way you won’t have to improvise on what information to send to your potential clients, suppliers and alliances, throughout the life of your business. But mainly you will have a clearer idea of ​​what you do, from minute zero.

SME

We have come across many companies that are doing well financially, growing, but are very disorganized. Obviously, creating a website is not going to solve this; it requires a lot more work.

But certainly creating a well-designed website (and not having an outdated/abandoned one) helps you to stop the ball, think, align the strategic vision, define the DNA, review the brand’s value proposition, and capture all that information in a nice, dynamic site that truly represents what your brand does.

Based on this work, the entire brand ecosystem, as well as potential leads and alliances, will have the possibility of accessing this information and better understanding the different areas and actions that the brand executes.

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Don’t underestimate the value of a website :) If you want to talk more, contact us via email or whatsapp and let’s talk.