BUSINESS ADVISOR
Walk this Way’s Business Advisor is Nicolás Taccone, an entrepreneur who has more than 15 years of experience building his own brands, and providing strategic and commercial support to start-ups and SMEs from various industries.
Nicolás’ role at Walk this Way is to develop the brand strategy, and build triple impact business models with each of our clients. When working on these axes, there is a need to work closely with different areas of the work team to be able to carry out various projects simultaneously. Closeness and continuous support at a strategic and organizational level are key pieces for the service we provide.
This level of involvement allows us to detect different needs that can be solved by implementing services from our Walk this Way Ecosystem; a group of trusted people and companies with whom we complement each other to enhance our value proposition. You can find out more details about it in the corresponding section of the website.
THIS IS THE MODUS OPERANDI OF THE
BUSINESS ADVISOR SERVICE:
WALK THIS WAY
BUSINESS ADVISOR
MODEL
We schedule at least 4 monthly video calls between Business Advisor and the corresponding people on the client’s work team.
We provide 24/7 access vía email and whatsapp messages.
Beyond carrying out work that is flexible and adaptable to the main priorities of each brand, these are the primary work areas:
STRATEGIC DIRECTION
We work closely with the people who lead the company, prioritizing alignment in the business vision and identifying needs and opportunities together to implement improvement action plans.
MARKETING STRATEGY
Marketing plays a fundamental role in brand strategy; we provide continuous support to achieve a proactive and flexible strategy, which allows us to develop and implement various actions according to the main priorities we have with each client.
COMMUNICATION STRATEGY
Beyond being a branch of marketing, we give it a lot of prominence and focus on generating internal and external communication strategies that are transparent, genuine and contain valuable content.
SALES AND EXPANSION STRATEGY
The growth and economic sustainability of our clients are main objectives. We create organic strategies using the appropriate sales channels to increase the customer base and penetrate new markets and countries. At the same time, we focus on strengthening the current clientele.
TRIPLE IMPACT STRATEGY
We are aware that a triple impact business model is not built overnight, that is why we create an orderly strategy where we apply improvement changes in the social and environmental sphere of the company, in order to get closer to the objective.
The strategy contains a mix of structural changes, an internal and external workshops plan, and the generation of impact actions with strategic alliances within the ecosystem of our clients: NGOs, foundations, suppliers and their own clients.
DEVELOPMENT AND IMPLEMENTATION OF INNOVATIONS
We work closely with our clients’ work teams in the development of new products, services and business units. We also do it with various improvement implementations for the current offer provided by the brand.
ORGANIZATION OF WORK TEAMS AND INTERNAL PROCESSES
We are detail-oriented and perfectionists. By working closely with our clients’ teams, we detect certain needs and opportunities for improvement in their processes and work schemes. Each company is a separate world, and for each of them we implement new organizational systems that allow us to advance with various projects simultaneously, indifferent areas.
GENERATION OF A COLLABORATIVE ECOSYSTEM
We believe that each brand should work collaboratively with its own community. Within this ecosystem we involve clients, suppliers, consumers and strategic alliances. Active participation and synergy with each of them positively impacts the evolution of the company.
STRENGTHENING THE INTERNAL TEAM
People are the main engine of any organization. This is why we devise strategies to promote synergy between areas, empower each individual and achieve greater group integration.
